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Travel and Tourism (0417)
The syllabus ‘Travel and Tourism’ provides students with a good understanding of the Tourism, Travel and Hospitality industry.
Working in tourism is serious business and far from a never ending vacation. However it offers great career potential, both as an entrepreneur and an employee.
Tourism and Travel offers great opportunities for career and is guaranteed to keep your job interesting and challenging. In tourism you work closely with people and need a high service orientation. Meeting many interesting people and giving them a great holiday experience can be very rewarding.
What happens in Travel & Tourism?
Travel and Tourism is a Business Studies course with focus on the specific industries Tourism and Hospitality. Explaining business concepts in the context of a specific sector, allows us to use concrete examples. This makes the concepts easy to comprehend.
The travel and tourism course looks at four key concepts behind the industry:
- Global and growing
- Change and development
- Customer focus
- Sustainability and responsibility
The course analyzes how the tourism market is structured and what different customer groups expect. It analyzes how tourism and hospitality services implemented and how effective marketing works.
Since most of these concepts apply to other business sectors as well, the course knowledge can be easily transfered to other areas of business.
Business Training at Orion
Orion Hotel has partnered with Silk Road International School for a hands-on training of SRIS’ IGCSE Travel and Tourism class. The hospitality sector offers great opportunities for a career.
SRIS teaches Travel & Tourism.
Tourism and Travel offers great opportunities for career and is guaranteed to keep your job interesting and challenging. In tourism you work closely with people and need a high service orientation. Meeting many interesting people and giving them a great holiday experience can be very rewarding.
Local Relevance
Since the independence of the Kyrgyz Republic, experts have noticed a huge potential in the tourism sector for this country.
There are many career opportunities for people trained in tourism as a business.
IGCSE diploma
Students graduate with an Cambridge IGCSE diploma. Each IGCSE course has three hours a week over two years.
Why choose Cambridge IGCSE?
Cambridge IGCSE is recognised by leading universities and employers worldwide, and is an international passport to progression and success. It provides a solid foundation for moving on to university studies.
Why choose Cambridge International?
The Cambridge system prepares school students for life, helping them develop an informed curiosity and a lasting passion for learning.
Universities and employers know that Cambridge exams are conducted with due process and objectively reflect the knowledge and skill level of the learner.
Travel & Tourism
Key Concepts
Global and growing
The travel and tourism industry is a global industry. Changes in political and socioeconomic circumstances and technological developments contribute to the continuing growth of the travel and tourism industry and its importance to many national economies.
Change and development
A key feature of the industry is its dynamic nature. The only constant is change. Exciting new enterprises, products or services are often developed in response to economic, political, social or technological change.
Customer focus
Travel and tourism organisations provide products, services and facilities to meet customers’ needs. In order for travel and tourism providers to be successful, they must adopt a strong customer focus. This means they must really understand who their customers are and how they can best meet their needs.
Sustainability and responsibility
The travel and tourism industry has close links to destinations and so has a vested interest in ensuring environmental and sociocultural impacts are managed. Responsible management means that any developments must maximise the positive, and minimise the negative impacts of tourism.
Cambridge IGCSE Syllabus
Topics in Travel and Tourism
The travel and tourism industry
- Understand and explain the structure of the international travel and tourism industry
- Investigate the social, cultural, economic and environmental impact of travel and tourism
- Identify the role of national governments in forming tourism policy and promotion
- Investigate the patterns of demand for international travel and tourism
Features of worldwide destinations
- Demonstrate knowledge of the main global features
- Demonstrate awareness of different time zones and climates
- Investigate travel and tourism destinations
- Identify and describe the features which attract tourists to a particular destination
Customer care and working procedures
- Deal with customers and colleagues – “the moment of truth”
- Identify the essential personal skills required when working in the travel and tourism industry
- Follow basic procedures when handling customer enquiries, making reservations and payments
- Use reference sources to obtain information
- Explore the presentation and promotion of tourist facilities
Travel and tourism products and services
- Identify and describe tourism products
- Explore the roles of tour operators and travel agents in the chain of distribution
- Describe support facilities for travel and tourism
- Explore the features of worldwide transport in relation to major international routes
Marketing and promotion
- Role and function of marketing and promotion
- Market segmentation and targeting
- ’Product’ as part of the marketing mix
- ’Price’ as part of the marketing mix
- ‘Place’ as part of the marketing mix
- ‘Promotion’ as part of the marketing mix
The marketing and promotion of visitor services
- The operation, role and function of tourism authorities responsible for tourism policy and promotion at a national, regional and local level, including tourist information centres and visitor information services
- The provision of tourist products and services
- Basic principles of marketing and promotion
- The marketing mix
- Leisure travel services
- Business travel services
Related to Travel & Tourism
Exploring Travel & Tourism
New IGCSE Subjects
At SRIS we always work to improve our Cambridge curriculum to keep it both interesting for the students and relevant for their future career. This year we extended our IGCSE curriculum with the subjects: Travel & Tourism, Physical Education, German and Global Perspectives.
Training at Orion
Orion Hotel has partnered with Silk Road International School for a hands-on training of SRIS’ IGCSE Travel and Tourism class. The hospitality sector offers great opportunities for your career, as an entrepreneur, in management and as an employee.
